We focused on searching
We wanted the focus of the app to be on finding rides and providing them. By placing these actions in a simple and digestible format we ensured that usage is straightforward.
Getting in touch
We made communication with the drivers and passengers really easy and straightforward.
Connecting to the target audience
To connect to our potential users we created an approachable and modern visual identity which we then applied to a beautiful landing page aimed to onboard new users.